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Development and Marketing Techniques

To ensure its clients can benefit from the latest techniques within new media SkillsWare devotes a large proportion of time to research and development type activities. These involve both technical and marketing techniques.

Below are overviews to some of these techniques, for more detailed information send an e-mail with contact details.

Web Marketing – many companies who have rushed onto the Internet bandwagon often end up disappointed with the lack of results. These same companies would never dream of investing in a stunning advertising treatment and then not book the actual media space. The Internet is a very powerful communication medium allowing the development of a two way dialogue between your company, customers, suppliers, employees and other interested parties. BUT unless you actively market the site people are unlikely to stumble across it by accident and consequently visitor numbers will be low.

SkillsWare has gained considerable experience and resources in site promotion. The following represents some of the services we can offer in this area, although by no means exhaustive:

Search Engine Manipulation	Your site must be search engine friendly, if you are to have any chance of standing out from the crowd. All new sites we develop are geared to maximise visitor opportunities from search engines. For existing sites we can provide a makeover service.
E-mail marketing	SkillsWare has developed extensive e-mail databases focussing on key sectors. A well-selected invitation to visit your site can deliver effective results. If you have a particular target sector our advanced research techniques can quickly build you a valid database.
Usergroups	Active participation in appropriate special interest groups can help you self select the best visitors.
Domain Name	Like a business name, your web address can play a significant role in attracting traffic. Many people when looking for a particular company’s site will try and guess the web address (URL). SkillsWare can help you register your web address, and when your first choice has already been allocated we can suggest suitable alternatives. For special products and/or events we recommend registering an unique name for these events.
News	The dynamic nature of the web means that you should regularly update the site. This will encourage visitors to focus on key information and repeat visits from users. Update pages can take the basis of press releases and other items of news.